Insights
What I'm seeing in the field. Written for clinic owners who want to understand what's actually working in 2026 — not what agencies are still selling from a 2018 playbook.
Latest
Filter by topic
A practical walkthrough of the PHMC rules every clinic website breaks at least once — and how to stay compliant without making the site sound like a legal disclaimer.
Every marketing dollar flows through your website. If it doesn't convert, none of the upstream work matters. The five things a clinic website must do that brochure sites don't.
A breakdown of the content patterns, citation signals, and on-page structure that earn AI-assistant mentions — with real examples from clinics ranking well today.
Cheap SEO is the most expensive marketing a clinic can buy. Either it does nothing for nine months, or it does damage that takes nine months to undo. Here's how to tell the difference up front.
Search, diligence, validation, conversion, appointment, advocacy, retention. Where most clinics lose patients — and what changes when you optimise the whole journey, not one channel.
Why a single "Contact Us" form is leaving money on the table — and the four lower-commitment paths that turn browsers into bookings.